Michelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. As a writer and communicator, #feelingsmatter to storytelling. Stories help us connect on an emotional level to each other as individual human beings, and as businesses to our customers. As the CMO for Mindful Appy, Michelle incorporates storytelling and psychology to bring better mental health solutions to the workplace. She also writes pirate fiction and leverages her marketing experience to build audiences for her books.