Matthew Capala is an international SEO strategist, speaker, author, and entrepreneur. As the founder and managing director of Alphametic, a boutique search marketing agency for mid-size to enterprise brands, including L’Oreal, Novartis, Shopkeep, Hoval, and Quest Diagnostics, he helps his clients increase online visibility through data-driven solutions that yield higher ROI. Having delivered hundreds of workshops and keynotes in destinations ranging from an executive retreat in Trinidad to a marketing summit in Swiss Alps, Matthew founded SearchDecoder SEO Training Institute, which offers basic and advanced SEO workshops and certified training solutions for marketing professionals and businesses. Matthew is the author of bestselling “SEO Like I’m 5”, now in its’ third edition, and writes on The Next Web, Entrepreneur and Social Media Today. His groundbreaking work and ideas have been featured in Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. His offices are headquartered in Miami, and he serves actively as managing director of both companies.