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Lee Somerhalder

Digital Marketing Manager
Triumph Motorcycles (America) Ltd.
Lee Somerhalder - Triumph Motorcycles (America) Ltd.

Lee is self-described as “the illegitimate love-child of strategy and creativity”. He brings 17 years of B2B and B2C experience building incredibly lean methodologies that propagate rapid sales growth and drive global brand identity. His latest music industry startup was accepted into University of Texas’ Austin Technology Incubator and DLA Piper’s Venture Pipeline program. Currently, Lee is driving the digital marketing transformation of a 115-year-old British motorcycle brand. By defining and implementing the technical roadmap for a new era of premium “connected” customer experiences, Triumph is revolutionizing the way manufacturers conceive digital content, ingest consumer behaviors, and wholesale more motorcycles around the world. Importantly, Lee focuses on innovation at scale, where success is relative to the efficiency to achieve it.”

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