Benish Shah is Director, Head of Product Marketing at Refinery 29. Her background focuses on go to market strategies for new products, companies, and concepts. That combined with a legal degree and extensive experience in the start up world gives her a unique perspective on how to grow ideas. Previously she lead market strategy at Say Media, co-founded and ran Before the Label, served as head of strategy for Eva Khurshid, a NY based fashion line, and sold her first startup - an online mag called Neem Magazine. Benish has been profiled in The Guardian and Rank & Style, and published in Forbes Women, Inc., Huffington Post and various other publications on entrepreneurship, technology, and women in the start up world.