Anne Gherini is a marketing executive, writer, and public speaker with over a decade of experience leading both B2B and B2C marketing teams. Anne spent the first part of her career in the entertainment industry negotiating partnerships at Paramount Pictures and Sony PlayStation. Anne then led the marketing at several venture backed startups, including StumbleUpon and now at Affinity.co. Anne's focus consists of go-to-market strategy, performance marketing, and artificial intelligence for sales and marketing. She is also a columnist for Inc. Magazine.