Amy runs online and offline customer acquisition for the core payments business at Square. She has profitably scaled the direct mail channel, using machine learning targeting and rigorous creative testing to achieve YoY double digit growth. She brings creative, data science, and analyst teams together to drive ROI positive marketing initiatives. Previously on the agency/consulting side, Amy is an experienced marketing and analytics leader implementing solutions and programs across financial services, retail, and technology companies. She holds a B.A. in Mass Communications from the University of California, Berkeley.