Allison Guidetti

As head of global consumer marketing, Allison Guidetti leads consumer marketing efforts for The Weather Company, an IBM Business, including digital properties for consumer brands The Weather Channel, and Weather Underground. *Prior to leading the consumer team, Allison served as director of product marketing focused on The Weather Channel and Weather Underground brands’ industry-leading apps and websites. She has also consulted other brands on creative marketing solutions through her own consultancy, AG Marketing.