As head of global consumer marketing, Allison Guidetti leads consumer marketing efforts for The Weather Company, an IBM Business, including digital properties for consumer brands The Weather Channel, and Weather Underground. *Prior to leading the consumer team, Allison served as director of product marketing focused on The Weather Channel and Weather Underground brands’ industry-leading apps and websites. She has also consulted other brands on creative marketing solutions through her own consultancy, AG Marketing.
Allison Guidetti
Head of Global Consumer Marketing
The Weather Company
