Adam Pierno

VP, Marketing Strategy
Arizona State University
Adam Pierno - Arizona State University

As AVP of Marketing Strategy at Arizona State University’s Enterprise Marketing Hub, Adam leads affinity platforms, brand partnerships and media. He has written two books on marketing. His first book, “Under Think It” is used to teach strategy at universities, global agencies and Fortune 100 companies. His new book, “Specific” demonstrates a model that today’s brands can use to grow in an absence of viable mass media.