Your Search Diet: How Not to OverEAT (Expertise, Authority and Trust)

Expertise, Authority and Trust… it’s all anyone is talking about these days and even what Google said is behind the recent core updates. But what are these elements, and how are they measured? And how do they fit into the larger context of running a successful business? In this session, we’ll explain why ranking on Google is similar to being healthy in life: everything in moderation, a good balance of key elements, and most of all making lifestyle changes instead of quick-fix “solutions”.

After this session, you’ll be able to:

  • Understand how Google is likely to measure the value of a sit
  • Established protocols vs new idea
  • Evaluate Google’s ranking factors