Your Brain on Ads: The Halo Effect

This session puts measurable neurological results behind the idea that digital ad effectiveness can be strongly related to an ad’s environment. Simply stated, people respond to the entire context of an ad impression rather than just a single component of it, and this generates a very strong halo effect for ads. This session is for digital marketers looking to understand how to best leverage this effect with consumers.

After this session, you’ll be able to:

  • Drive greater engagement with digital display advertising
  • Improve favorability/affinity toward your brand through digital display advertising
  • Increase memorability of your digital ads