Winning with Social: Finding Success Through Engagement, Creativity and Video
With ESPN’s learnings, growth and success as a backdrop, we will look at the changing landscape of social media and digital video… and what it takes to win across these platforms.
At the end of this session, you’ll be able to:
- Define what success on social means to each platform … and to you
- Understand why engagement is your “north star” and understand how to affect it across various platforms
- Implement a winning strategy across various platforms, formats and features
- Learn from examples in testing, measurement and iteration