Unlocking Your Magic on YouTube

Good creative is good for business, and consumers’ expectations for quality content is higher than ever. To help brands and agencies be more confident and innovative on YouTube, this session will introduce YouTube’s creative suite of tools designed to help advertisers test, optimize and measure the impact of their advertising.

After this session, you’ll be able to:

  • Understand the building blocks for effective creative on YouTube
  • Use YouTube’s creative suite of tools to optimize your advertising
  • Rethink how you build creative to customize for your audience
  • Measure the performance of your creative assets