Three Ways B2B Marketers Can Do a Lot With Less
One of the biggest mistakes a marketer can make is to create a B2B marketing strategy with the same approach as one they’d use for B2C. B2B Marketers must have a thorough knowledge of who their target audience is, how to reach them, and ways to scale their success. Unfortunately, B2B marketing also comes with its own set of limitations, but this session will show you how to work with, not against, these restrictions.
After this session, you’ll be able to:
- Maximize your B2B strategy to increase ROI
- Use email marketing to meet your customers where they are
- Scale your success using automation