The Role of Cognitive Biases in Marketing

In this session, you’ll come to understand the shortcuts in our thinking that affect our decision making. As marketers with this understanding you’ll be able to improve your marketing efforts and conversion.

After this session, you will be able to:

  • Understand the psychological concept of cognitive bias
  • Identify the common cognitive biases that affect your decision making
  • Utilize certain cognitive biases to improve your marketing efforts