The Pitfalls of Being a Data Hoarder and 3 Steps to Recovery
In an era where buyers expect personalized interactions, data has become a necessity. To create such tailor-made engagements, more and more data is collected because having the right information in your hands means that you can create scalable and repeatable marketing programs, right? Wrong. Marketers and sales teams alike are experiencing the negative effects of this data hoarding. While it is true that data is required to attract and retain customers, too much data, or the wrong data can turn them away. This session will explore the adverse effects of data hoarding and lead the audience through three steps that will transform the way they manage and use data.
After this session, you’ll be able to:
- Assess the health of your systems and integrations
- Evaluate the health and accuracy of your data
- Connect data collection and analysis to key business initiatives