The Method Behind the Measurement: Marketing Analytics for Higher ROI

This session is for digital marketers who have several years’ experience – specifically working with agencies and media consultants. You’ll learn 5 essential digital and social media marketing analytics that will help you achieve higher ROI. It will also help you effectively develop your brand narrative and strategy.

After this session, you’ll be able to:

  • Develop and execute an effective and efficient digital marketing strategy
  • Determine metrics that are beneficial and deliver actionable insights
  • Extract and interpret valuable learnings to apply to future campaigns