The Business of Storytelling

Everyone has a story. The question is, what is the best way to “sell” your story? A powerful character and a compelling narrative that will help your brand connect and build lasting relationships. This session is for digital marketers who want to engage and influence customers with their brand story.

After this session, you’ll be able to:

  • Develop a storytelling toolbox for creating a story on any platform, with any budget
  • Tell a mini-story that will capture the attention of your content weary audience
  • Ask “reporter questions” to get the answers that will best tell your story