Ten Shortcuts to a Successful Content Marketing Program
Content marketing has evolved during the past five years from a grass roots function to a driver of real marketing results. This session will distill the key lessons content marketers have learned to build a successful program. Distilled into ten key points, we’ll cover the guiding principles to leapfrog early mistakes and set your content marketing program on the path to success.
At the end of this session, you’ll be able to:
- Craft the ideal content formula to maximize traffic
- Identify the most important areas to focus investment
- Determine the #1 ingredient to scale your program
- Draw insights for your content from audience behavior