#SpeedofCulture: Human-Centric Ideas That Get People Talking

The speed of culture analyzes how language trends and audience behaviors power the launch of movements and messages on Twitter and beyond Twitter. How does news actually break on Twitter, and how do campaigns become powerful forces that influence culture from grassroots to Wall Street. Why does the Centers for Disease Control and Prevention (CDC) use Twitter data to predict the pattern of flu outbreaks? How does Twitter Data predict the slang Gen-Z will be using months before it hits the zeitgeist? This session will showcase how marketers can harness these behavioral insights on Twitter to be part of culture and conversation.

After this session, you’ll be able to:

  • Uncover insights and opportunities to authentically connect with audiences
  • Understand how movements like #MeToo & #Mayochup are amplified and apply these learnings to messaging you want to spread
  • Create “human-centric” ideas worth talking about