Social Media Matters: Developing and Sustaining Audience Engagement

Social media is bigger than ever, but it’s not always easy to make yourself—or your brand—heard. This session will explore how to more effectively leverage your social voice to build strong digital relationships through, among other things, an “Identify-Engage-Leverage” model and direct engagement approach.

After this session, you’ll be able to:

  • Apply data-centric approaches to connect with your audience in ways that your competitors are not
  • Blueprint a social strategy to increase audience interactions by 160% or more
  • Increase traffic to your website through targeted, data-driven measures
  • Analyze and report on the Return on Investment (ROI) of your social media efforts