Seven Psychological Triggers Every Marketer Should Master

Understanding the way people think and feel is critical to building marketing messages that resonate. Knowing which emotional and cognitive strings you can pull can help you craft campaigns that move people to engage and take action. In this talk, we’ll go over seven of the most powerful psychological triggers, analyze why they are effective, and share examples of how you can use them to improve your campaigns and messaging.

After this session, you’ll be able to:

  • Effectively wield seven of the most powerful psychological triggers to influence your audiences
  • Identify specific ways to improve your messaging to be more effective and impactful
  • Quickly build trust with existing and potential customers