Refining Your Content Strategy to Drive Conversion

Content is more than just a new age marketing buzzword, it is now a pivotal part of a cohesive marketing strategy, but how does it drive measurable value for your brand? This session will highlight key strategies to develop a content strategy that drives conversion and customer retention.

After this session, you’ll be able to:

  • Develop a content plan that will attract new customers, engage a loyal following, and drive sales.
  • Streamline content efforts to maximize efficiency
  • Articulate the value of telling your brand’s story
  • Measure the impact of content efforts