Refining Your Content Strategy to Drive Conversion

Content is more than just a new age marketing buzzword, it is now a pivotal part of a cohesive marketing strategy, but how does it drive measurable value for your brand? This session will highlight key strategies to develop a content strategy that drives conversion and customer retention.

After this session, you’ll be able to:

• Develop a content plan that will attract new customers, engage a loyal following, and drive sales.
• Streamline content efforts to maximize efficiency
• Articulate the value of telling your brand’s story
• Measure the impact of content efforts