#Purpose is Happening. Understanding the Role of Social in Advancing Brand Purpose
Twitter’s purpose is to “serve the public conversation”, and is universally recognized as a platform for activism, social change, and amplifying a message. In this session, we’ll unpack brand purpose, and the disproportionate reaction social audiences have when brands launch purpose-driven communications and connect their purpose to what’s happening in culture.
After this session, you’ll be able to:
- Better understand what makes each social platform’s audience unique and how they drive conversation that influences culture on and off the platform
- See how brands like Gillette, ASOS, and Nike have executed purpose-driven marketing to drive business impact
- Create a tangible framework for connecting your brand purpose with audiences