Product & Marketing: Improving Collaboration to Grow Your Mobile & Web App Business

When it comes to growing businesses, growth is everyone’s job. This session focuses on how marketers can form more effective partnerships with product and engineering to better collaborate, serve their customer’s needs, and grow their business. This session would be most helpful for product marketers who work on B2C or B2B businesses and mobile apps.

After this session, you’ll be able to:

  • Develop practical strategies to cultivate excellent relationships with product teams
  • Implement techniques to improve go to market strategies and product launches for mobile and web/desktop apps
  • Impact customers further down the funnel and drive retention through in-app marketing