People Based Marketing – Using Consumer Identity to Overcome Cookie Limitations
Digital pundits have declared the cookie dead for over 5 years, now! However, we’re all relying on them to drive analytics and results still to this day. How do we move forward when the ecosystem doesn’t reliably support cookies anymore? Come learn about alternative targeting methods based on consumer identity.
After this session, you’ll be able to:
- Understand consumer identity’s role in success
- Gain perspective on 1st and 3rd party cookie usage
- Recognize cookie targeting limitations and the current cookie ecosystem
- Use alternative targeting methods to reduce reliance on cookies while driving results