Optimizing Human Flow: Providing Consumers with a New Luxury — Human Connection + Emerging Tech

This session focuses on why human connection is the new thing consumers are craving and will emphasize the importance of creating memorable brand experiences. If you would like to learn more about experiential marketing and how to create meaningful impact on the consumer, join us for this session

After this session, you’ll be able to:

  • Understand how experiential marketing can humanize brand-consumer connections
  • Create meaningful connections in intimate small environments focusing on one-on-one interactions facilitated by digital tools such as facial recognition and heat mapping
  • Know how to invest in trade activations and the people behind brands in order to strengthen the message and effectively inspire consumers