Mind the Gap: How Location Data Connects Consumers’ Online and Offline Journeys
Location data is critical to closing the gap between the online and offline world. By leveraging location data, marketers can create impactful moments to influence the behavior of the consumer. This session will reveal how location data is the cookie for the real world and how it empowers marketers to run unique campaigns that will drive real results in a highly measured way.
After this session you’ll be able to:
- Understand how location data reveals a customer’s preferences online and offline
- Reach customers in meaningful ways using insights from location data
- Transform first-party data into real-time action to strengthen marketing initiatives
- Replicate how industries like convenience retailing have effectively secured the last mile and block of the consumer journey