Marketing BS: Understanding What Really Works in Marketing

It is easy to get distracted by “shiny objects” in marketing today while dropping the ball on less flashy tactics that actually work. Edward will take you through real (and amusing) examples of companies distracted by algorithms and “data driven decision making,” review academic papers explaining why these mistakes are so common, and then share examples of simple (but not easy) stuff that really works.

After this session, you’ll be able to:

  • Optimize and simplify your marketing strategy – cutting out “shiny objects” that don’t advance your organization’s goals
  • Avoid common mistakes in marketing and understand why companies often get distracted by algorithms and “data-driven decision making”
  • Implement simple marketing strategies and tactics that actually work to grow your business and increase ROI