Making Your Social Media Stand Out in a Traditional Media Mindset

In many retail organizations traditional media, such as television, radio, and newspaper inserts are often relied on as the main drivers to deliver a brand’s message. Social Media has become an accepted and expected channel in the branding experience, but does it play a big enough role in your organization?

After this session, you’ll be able to:

• Understand how to position social efforts in your company’s overall marketing strategy
• Deliver the same message you do in traditional media appropriately for social channels
• Develop social programs that generate internal income