Making Your Social Media Stand Out in a Traditional Media Mindset
In many retail organizations traditional media, such as television, radio, and newspaper inserts are often relied on as the main drivers to deliver a brand’s message. Social Media has become an accepted and expected channel in the branding experience, but does it play a big enough role in your organization?
After this session, you’ll be able to:
- Understand how to position social efforts in your company’s overall marketing strategy
- Deliver the same message you do in traditional media appropriately for social channels
- Develop social programs that generate internal income