Make Them Care: Getting Customers to Engage with Your Brand

Despite all your hard work, research and design to perfect your offering, people are not thinking about your brand. Today’s winning brands transcend competition by offering things customers can’t deny and position themselves as the only option in a category of one. This comes from understanding customers better than ever, and knowing how ideas travel in today’s fragmented media and sharing environment. Marketing is more about context than ever, yet marketers rarely get the opportunity to consider the greater context their products exist within.

After this session, you’ll be able to:

  • Describe your company as a brand
  • Successfully navigate Google and Facebook’s business models for your brand’s benefit
  • Identify facets that attract customers to your brand