Lessons Learned in Content Personalization During the Worst Hurricane Month in History

When you’re tasked with delivering the perfect weather story for every user at any moment – and it just so happens to be the strongest hurricane month in history – you know you have your work cut out. In this session, we’ll share the lessons learned in localization and personalization to inform content when Hurricanes Harvey, Irma, Jose & Maria hit last fall.

After this session, you’ll be able to:

• Use location, time, behavior, and events to create hyper-personalized mobile experiences
• Increase retention, sessions per user, and home screen click through rates
• Maintain user interest and engagement over a longer period of time
• Use machine learning and bot-driven conversations in order to further personalize content