Key Trends Shaping Marketing in 2020 and Beyond
Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve got GDPR (and now CCPA) and agile workflows. All of which ladder up to the holy grail of creating an ever-better customer experience. If you want to compete in this rapid digital world, you need to make your customers happy. Constantly. In this fast-paced session you’ll learn about several key trends you can’t ignore that will drive the world of marketing in 2020 and beyond.
After this session, you’ll be able to:
- Understand marketing’s hottest new role: Director of Marketing Data
- Learn how AI will enhance – not eliminate – your marketing role
- Understand how legislation like GDPR and CCPA will benefit marketing and help build customer trust
- Use analytics to drive improvements in customer experience and marketing ROI
- Understand why improving the customer experience and focusing on retention are becoming a top focus of marketers