It’s More Than Data: We’ve Been Doing Content Strategy Wrong

Content marketers today feel they have too little time and can’t seem to create enough content to feed the machine. But maybe that approach to content marketing is what led us astray in the first place. In this presentation, we’ll share new tactics for how to amplify your voice, and increase the likelihood of catching your audience’s attention. We’ll be getting into some step-by-step tactics to ensure your message is heard.

After this session, you’ll be able to:

  • Implement new strategies to find out what your customers are asking for
  • Take advantage of new info and tools to create content that your customers really want
  • Use templates and software recommendations to better understand your audience and how to engage them