Inclusive Marketing 201: Developing an Inclusive Marketing Plan & Best Practices for Key Segments
In 2021, most savvy marketers know the value of diversity and inclusion and why inclusive marketing matters. However, many of us are still learning HOW to market to diverse audiences. How do you develop an inclusive marketing plan that speaks to key segments, such as different generational groups, customers from diverse racial backgrounds, and customers in varying socioeconomic situations? This session will give you the intel and best practices you need to develop your inclusive marketing plan, with a working case study throughout.
After this session, you’ll be able to:
- Utilize tools to identify the diversity of your customer base
- Develop an inclusive marketing plan
- Enact best practices for key segments, like LGBTQ+ customers