Inclusive Design – Why Digital Accessibility Is A Must

Marketers agree that accessibility is a must, but don’t know where or how to begin. If you aren’t building accessibility into your products, services, website and marketing campaigns, it’s like saying to 1 in 5 customers, “I don’t want your business.” You need to build for accessibility instead of treating it as an after the fact factor to maximize your ability to reach all of your potential customers and to avoid an accessibility lawsuit. In this session, we’ll explain the types of disabilities that can impact design and the 5 guiding principles you should pay attention to for creating accessible content.

After this session, you’ll be able to:

  • Understand the 5 guiding principles for creating accessible content
  • Find and use free tools to check for visual, auditory, physical and cognitive disabilities
  • Adopt the same principles Microsoft has for creating and designing for accessibility in everything they are doing