Improving Customer Journey & Conversion with SMS

This session focuses on the benefits of adding SMS into your customer journey and ways you can get more out of your current marketing spend by leveraging it. Whether you are just getting into the world of SMS or you have been doing it for years, there will be something in this session for you. Learn not only what the regulating bodies are looking for, but best practices and some lessons that big brands have taught us in recent times.

After this session, you’ll be able to:

  • Navigate the current SMS landscape and compliance
  • Recognize best practices and things to avoid
  • Understand the benefits of both inbound and outbound SMS within your customer journey
  • Find quick ways to implement SMS into your business today