Implementing Destination-Based Marketing to Win More Store Visits
This session focuses on driving towards the offline destination; leveraging multiple touchpoints across the media mix; and influencing visitation across the customer journey. Marketers who want to better understand how to influence an on-the-go consumer and leverage data and context to turn their business locations into destinations should attend this talk.
After this session, you’ll be able to:
- Understand the difference between destination and location-based marketing
- Connect the online and offline consumer experience
- Plan a comprehensive media mix that optimizes results (and accounts for seasonality)