How Overlooking African American Consumers is Impacting Your Bottom Line
Popular brands have witnessed the power of Black Twitter and the brand impact of socially conscious Black consumers. Through social media, Black consumers have brokered a seat at the table and are demanding that brands and marketers speak to them in ways that resonate culturally and experientially. If you are planning to build and launch a new brand, new campaign or website, not excluding black consumers is what you should be concerned with and prepared for. With 43% of the 75 million Millennials in the U.S. identifying as African American, Hispanic or Asian, if a brand doesn’t have a multicultural strategy, it doesn’t have a growth strategy. This session will help you to market to diverse consumers in an authentically way.
At the end of this session, you’ll be able to:
- Market to multicultural consumers without being racially insensitive
- Understand how the racial diversity of your internal marketing team impacts your external marketing
- Create a diverse pipeline in a non-diverse industry