How Not to Suck at Display, Video & OTT: Leveraging Attribution for Success!
Digital display, video, and OTT advertising are complicated ecosystems with ever-advancing technology that can be difficult to understand, let alone master. This session will help you avoid the common pitfalls made by marketers and provide you with immediate action items to improve your digital presence!
After this session, you’ll be able to:
- Better understand your customers’ journeys, and how to apply that knowledge to your strategy
- Recognize how display, video & OTT advertising fits into your overall marketing strategy
- Utilize Google Analytics and other tools to measure the metrics that matter
- Optimize your ad spend and improve your ROI