How Keeping it Human-to-Human (H2H) Kills the B2B and B2C Content Conundrum

With the ascension of digital and the content overload that comes with it, the lines between work and home have been irreparably blurred. It should come as no surprise that the same evolution is happening with how marketers speak to B2B and B2C audiences. Human based marketing provides a key to maximizing particular content that serves multiple audience types in a contextual way.

After this session, you will be able to:

  • Better understand how human based marketing makes it easy to scale the same message to various audiences
  • Identify opportunities to synthesize and scale the same content to different audiences
  • Develop a plan on how to leverage historically B2B social media channels for B2C marketing and vice versa