How Brands Can Harness the Power of Instagram Stories
With 1 billion active users per month, Instagram is a social media juggernaut. But the platform isn’t just about pretty pictures and hashtags; Instagram is a viable and potent promotional channel for businesses…when used strategically. In this presentation, we’ll cover how to utilize one of Instagram’s most powerful features-Stories—to engage your audience daily.
After this session, you’ll be able to:
- Understand why you should create a unique Story strategy and how to do just that
- Explore tools, formats, and Story engagement opportunities you should know
- Employ strategies to drive conversions and generate leads right from Stories
- Strategically plan your Instagram marketing editorial calendar
- Zoom in on how you can improve journey stages and zoom out on how you can improve your approach to support the entire modern consumer decision-making journey