How (and Why) You Should Create Content Nobody is Searching For

This session focuses on creating content your stakeholders want—what the company needs—but packaging it in a way that encourages your target audience to find and interact with it. This session is for digital, creative, and content strategists (as well as their managers) who create things for both internal business units and/or external clients.

After this session, you’ll be able to:

  • Identify auxiliary conversations surrounding the topics you want your target audience to search for.
  • Create and execute a content strategy that uses a stakeholder’s original request as a catalyst to create a stronger SEO funnel
  • Communicate with stakeholders in a way that encourages buy-in and support