Hells SEO: The Gordon Ramsay Guide to EATing Your Way to Search Success

Recent Google algorithm updates have stressed the importance of both quality and authority as key considerations of search results. Take a walk inside a modern SEO kitchen where we’ll explore the opportunities and risks of the strategic recipes you might be cooking up!

At the end of this session, you’ll be able to:

  • Get a taste for Google’s Search Quality Rater Guidelines
  • Dig into EAT – Expertise, Authority & Trust as ranking factors
  • Serve Google & users a satisfying search experience
  • Take home actionable & valuable tips to align your website with Google’s goals