Hackonomy: Evolving in the Digital Age

In this presentation, Bonin Bough will explore how growth is the only thing that matters in business. Whether you are at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that allow you to expedite your company’s growth trajectory. Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury’s, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns.

After this session, you’ll be able to:

  • Overcome the tired ways of thinking and innovate the way you approach growth
  • Understand the value of following human attention and the evolution of technologies
  • Gain personal and professional benefits of the a growth hacking mindset