Generating Brand Momentum by Turning Content into Commerce

This session focuses on how brands can create a flywheel effect with their content marketing and distribution strategies. The strategic and tactical elements in this discussion will help arm digital marketers to align assets to the customer journey through both organic and paid digital efforts to create momentum leading to conversion.

After this session, you’ll be able to:

  • Implement tactics to get the flywheel moving with both organic and paid efforts, even with a small budget
  • Leverage content with a channel-specific approach to generate higher levels of reach
  • Apply principles of successful content marketing and a distribution strategy that can lead to conversion