Filling the Funnel: How to Build a Modern Content Marketing Strategy

Join this session for a transparent and step-by-step look into how to build a modern content strategy focused on growing your business. Whether your team spans the globe or is …well, just you, get the growth recipe and discover how it can drive and shape your framework for just about everything – starting with content marketing.

After this session, you’ll be able to:

  • Identify your organization’s whitespace and define talk tracks to target and align your content efforts
  • Flush out your content strategy by building user personas, picking a platform, creating a content calendar and setting goals
  • Work hand-in-hand ongoing with sales to fill the funnel, drive ROI and affect the bottom line
  • Create content for every layer of the funnel and across marketing activities – to accelerate demand gen, and lead nurture with more closed-won opportunities
  • Get a quick glimpse into what Netflix, Amazon and other global brands are doing at the cutting-edge of content