Extend Your Reach through Content & Influence Marketing

Content and influence marketing are driving the evolution of marketing as we shift from the information age to digital. In this session, we’ll unpack the success of Fenty Beauty and discover how this campaign leveraged everyday influencers to gain the trust and purchasing power of its target market.

After this session, you’ll be able to:

  • Identify the voice of the brand you represent, and how to communicate it effectively
  • Develop marketing strategies that are both flexible and connectable
  • Create accountability within your target
  • Measure techniques through digital and responsive analytics