Experience 2030: A Roadmap to Future of Customer Experience
Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling. More customer experience initiatives will be run by Artificial Intelligence (AI) and Machine Learning algorithms, automated software applications, or bots. This session will address the business, data and technology strategies to enable brands to individualize at scale, create customer journeys that can adapt in real time, and automate smart, self-reinforcing cycles of tailored experiences.
After this session, you’ll be able to:
- Focus on customer centricity, ready to act upon an intense desire to deliver experiences that far exceed your customers’ expectations
- Commit to innovation through technology, with an eye toward understanding and embracing immersive tech that will enable a disruption-ready culture
- Embrace privacy and security, buoyed by an infrastructure that is as secure as possible with data that can be used to deliver best of breed experience
- Innovate and fail fast, knowing that the future will be won by companies that have the best infrastructure to adapt, innovate and disrupt