Establishing Your Brand as the Value Proposition Among E-Commerce Consumers

In E-Commerce, the strongest players have meaningful brand stories that form authentic connections & lasting relationships with their target audiences, thus increasing overall impressions & engagement. This session focuses on teaching you how to develop a roadmap for leveraging your brand’s story as the primary value proposition in an e-Commerce marketing strategy to reach & attract more new business than you could using pricing/promo approaches.

After this session, you will be able to:

  • Revamp your brand’s story & share it in a strong & meaningful way
  • Position your brand as a leading authority in your vertical space
  • Leverage your brand as the primary value proposition over pricing and promotional activity