The Anatomy of Email Deliverability: How to Boost ROI and Increase Conversions
Email deliverability can be tricky, especially if you don’t know exactly how it works. By taking an in-depth look at the anatomy of email deliverability, you will be able to deliver more of your marketing emails to the customer’s inbox and increase conversions. If you remain in the dark, you are only hurting your email campaign efforts and leaving profits on the table!
After this session, you’ll be able to:
- Clearly understand the end-to-end journey of an email from when you hit ‘send’ to when it arrives at its destination
- Increase your inbox placement and boost your email ROI by understanding and improving your sender reputation
- Address the factors that affect deliverability at each step in the process